The WHO European Region wanted to promote active mobility as a way to inspire healthier lifestyles and foster sustainable communities. Their challenge was to communicate the benefits of walking and cycling to diverse audiences while advocating for safer infrastructure and policy changes.

I developed the Let’s Get Moving campaign from the ground up, including a dedicated webpage listing “100 reasons to walk and cycle,” a multilingual video featuring voices from across Europe, and vibrant social media visuals. The campaign balanced scientific accuracy with engaging storytelling, encouraging people to embrace active mobility as a practical and enjoyable choice while highlighting the need for systemic changes.

Social media campaign:

Concept/research: Gyula Gabor Toth, Design/illustrations: Anita Nemes

Video:

Interviews: Gyula Gabor Toth, Post-production: Dénes Fellegi